"Making the Case for Service Design for Start-ups and Innovation" - Presentation deck

Thanks for attending my talk on 30 April 2020, as part of the SD Marathon event.

You can download my slides here:


Here are books that I mentioned at the end of my presentation:


“How Stella Saved the Farm” (Govindaraj et al)
“Blitzscaling” (Hoffman et al)
“Zero to One” (Thiel)
“The Innovator’s Dilemma” (Christensen)
“The Ten Faces of Innovation” (Kelley)
“Sprint” (Knapp et al)
“Design a Better Business” (van der Pijl et al)
“The Corporate Startup” (Viki et al)
“Scaling Lean”, “Running Lean” (Maurya)
”Lean Service Creation” (Futurice)

And feel free to have a look at some other resources available on my website, in the navigation at the top of this page!

My service design work with start-ups

In the past several years I've specialized in applying service design to the unique challenges of innovation environments and start-ups. Learn more about what I offer here: