Journey Mapping Masterclass

Helsinki

12 Aug 2019

This training offers attendees an in-depth introduction to journey mapping as a tool, with a mix of theory and hands-on activities. Participants would be divided into groups, and work on an assigned case.

1/1

This training therefore offers attendees an in-depth introduction to journey mapping as a tool, with a mix of theory and hands-on activities. Participants would be divided into groups, and work on an assigned case.

Topics covered will include:

● The value of customer journey thinking

● Scoping journey maps

● Research methods to inform journey maps

● Service ecosystems

● Creating ‘as-is’ and ‘to-be’ journey maps

● Identifying opportunities and pain points

● Using journey maps as a basis for ideation and brainstorming

● Linking journey maps to service blueprints

other courses and events

30 Jun 2020

Online talk: "Masters of Service Design"

I'll be giving a talk followed by a Q&A at this live event, part of a series of invited speakers organized by the SDN Dallas chapter

© 2020 Kolmiot    Contact    Privacy    Instalinks

  • Twitter - White Circle
  • Instagram - White Circle
  • LinkedIn - White Circle